In this interview spotlight, I chat with Hanuman about his latest projects, motivations, challenges and more.
Full Q&A along with links and music below.
Where are you from and what style of music do you create? (In your own words, not necessarily in marketing terms or by popular genre classifications.)
I’m from Las Vegas. Specifically the Eastside. I consider myself to be an alternative Hip Hop artist, I started off with a real J. Dilla and Nujabes direction, but I’ve been branching out over the years and doing more experimental stuff. Like lofi and electronic influences. But still the same spirit.
What led you down this path of music and what motivates you to keep going?
I started making beats when I was 12. I really just started doing it for fun. But I really liked it. And that’s when I decided I wanted to be a musician. We didn’t have a computer from 15-17, so I kinda fell out of producing. And just started rapping at 17. So 8 years now. What motivates me is the progress. I started off not knowing anything about labels, distributing, shows, etc. Now I’m doing all that myself. And building a growing regional fanbase. That’s what keeps me going. Is the progression and knowledge that’l it’ll keep growing if I keep working.
How is this new release different than previous ones? Were you trying to accomplish anything specific?
I feel like I had less of a boom bap influence on this project. It was more electronic or lofi. I have 12 projects before this one. 10 online. I was just trying to make more good music that my fans will love. But I’d say my goal was to be a little more experimental.
Name one or two challenges you face as an indie musician in this oversaturated, digital music age? How has technology helped you (since we know it does help)?
I feel like one big challenge is attention. Even people that love you and your music. Don’t see your posts sometimes. Because there’s so many. Marketing is definitely the biggest issue. Technology has helped me do everything myself. From buying a studio, learning to record and engineer, founding my label, distributing music, collecting royalties, connecting with venues and artists in other cities to do shows. I’ve done it all myself, and the internet has helped me do all of that.
Where is the best place to connect with you online and discover more music?
I’d say the best place is Facebook, Instagram, or Twitter. Those are really the only social medias I keep up with. You can also subscribe to our email list and receive emails when we post on our blog 🙂
Anything else before we sign off?
Make sure to check out my label at BlueLotusEnt.com! @BlueLotusEnt on everything. You can connect with all our social medias here: https://linktr.ee/bluelotusent. We just dropped 2 new albums, check them out :)! Peace