Today, a new single is released under international idol Lay Zhang’s (LAY) very own music collective called the D.N.A Music Alliance, a curated collection of talented and emerging Chinese musicians that are to dominate the music industry on a global level. The new track, “Except,” is from rapper DANKO, which comes off the heels of back-to-back releases such as “21” by rapper GALI and “What She Said” by Vinida plus the group effort, “Break My Heart.” All releases are under the executive reproduction by LAY himself.
D.N.A’s stacked line up consisting of 7 talented artists, including DANKO, GALI, Vinida and LAY himself debuted the collective with a full group project called “Cyphers.” Along with an experienced production team, with one of their producers being GRAMMY® award-winning producer Murda Beatz, this group of artists continues to expand its global reach. This next release sets the tone with a new subunit of the Alliance that is long-awaited and showcases a distinct style.
LAY’s production skills shine through in his ability to craft captivating melodies, intricate beats, and atmospheric soundscapes that elevate the overall quality and aesthetics of the song. His creative vision and attention to detail contribute to the success and sonic appeal of the track, showcasing his versatility and talent as a multi-faceted artist in the realm of music production.
With a fluid flow, GALI’s abilities are unmatchable when it comes to style, he is a chameleon when it comes to adapting to different styles of music. GALI effortlessly showcases his lyrics and clever rhymes with his songs. With impeccable control and sense of flow, the artist creates a new style of rap that captivates the listener from start to finish.
Shanghai-based, hip-hop pioneer GALI is a rising star in the Chinese hip-hop music scene. He has established himself as a rapper and one of the most watched rappers in China, having been third runner-up of the 2020 hit show, Rap of China. His thoughtful lyrics and connotative taste distinguish him from other rappers. He continued to demonstrate that he is a force to be reckoned with in the music industry with the recent release of a single titled. “Stay With ME ((因你而在)” with YIHUIK (苡慧). The well-known Chinese rapper is all set to take his fans on an electrifying journey when he brings his much-anticipated ATLANTIS tour to Melbourne’s 170 Russell on Sunday, July 23, fresh from a slot at Australia’s premier festival Splendour in the Grass.
China-based rapper, DANKO is no stranger to the public in Asia and has become a household name from his vibrant career. He debuted in 2011 with his first album, “Illusion Human Nature” and soon became part of several known groups. He’s toured the United States and has released an array of hit singles, even appearing on the hit TV show, “The Rap of China” like his predecessors that brought him to prominence. This latest release is a testament to DANKO and LAY’s undeniable chemistry as artist and producer. The track showcases the pair’s perfect blend of rhythmic beats and verses to catch melodies effortlessly executed under a classical instrumental.
LAY has been and continues to be a household name in Asia, and his career his been a whirlwind the last three years after joining forces with Steve Aoki and will.i.am for the 2020 hit cross-cultural collaborationLove You More, reaching #1 on the QQ Music China chart. He then released a string of hits with an album, two EP’s, cross-genre collaborations and solo singles overseas further propelling his international star power. The Chinese icon is one of the most beloved stars in the region with a loyal and highly engaged 51 million followers on Weibo and over 14.2 million followers on Instagram. As a solo artist, the entrepreneur’s career has skyrocketed to tremendous success, becoming the highest-ranked Mando-pop star on Billboard 200 chart and the first Chinese artist to enter the iTunes Top 60 in the U.S.; with his third solo albumNAMANANA. Outside of music, he routinely showcases his skills for acting in TV and film roles, hosted multiple top-rated reality shows in Asia and is one of the most awarded artists in China. Now, LAY is working with a multitude of established and emerging artists to help bring their star power overseas with this project close to his heart.
